What is the primary purpose of Domino’s sides?

The primary purpose of Domino’s sides is to complement the main menu items. This means that the sides are designed to enhance the overall dining experience by providing additional flavors, textures, and options that pair well with their pizzas and other main offerings. By including sides, Domino’s aims to encourage customers to create a more varied and satisfying meal, which can lead to a greater overall enjoyment of their food.

This approach is strategic, as sides are often chosen to balance the richness of pizzas, offering lighter or different flavor profiles that can appeal to a broader range of tastes. While sides can certainly be enjoyed on their own, they are primarily intended to enrich the main menu experience. This complementary role not only enhances customer satisfaction but also can encourage larger orders, as customers opt for a selection of items.